Why site hoarding & signage should be an investment, not an afterthought…

 

Taplow Riverside

Before the point where beautiful, shiny and desirable new homes finally see the light of day, construction sites tend to be messy, busy and potentially hazardous places.

One of the primary uses of site hoarding then, is to control access, protect members of the public and keep prying eyes away from valuable equipment.

But that’s only the start of it.

Hoarding should be much, much more than a ‘fence’ or ‘eyesore-protection’.  Wisely used, site hoarding and signage should be a blank canvas for housebuilders, developers and community-creators to project a vision onto.  It’s actually part of the placemaking.

High impact advertising

Billboards are back in fashion, with Netflix leading the charge in L.A. – and with good reason.  With many consumers zoning out of digital advertising or actively blocking it, a large-format, wide-space ‘ad’ can have impressive visual impact and recall.  When it comes to your marketing messages, it’s not about the number of impressions you make, but the strength of the impression you make.

Site hoarding, well-positioned banners, large-format signage and branded flags can all catch the eye and turn the head of your target customer.

And so, these elements, rather than being an afterthought or simply part of the process, are integral to the customer journey, to the perception of your brand and the appeal of your new development.  They should be an investment in your project and in the impact it has on local perception and your aspiring consumer.

When you’re building new homes and creating a new community or reinvigorating an existing one, (placemaking as it’s often known), it makes sense not just to maximise the area and space you’ve got around a construction site, but to entrust your signage and branding to experts – after all, they need to become temporary custodians of your brand and curators of your marketing messages.

St William Hoarding

High quality hoarding and signage will reflect the quality of the homes you’re building.

And you need to consider British weather and darkness hours – your vision of a happy future can get lost on a gloomy, drizzly day or as soon as it gets dark.  This is where illuminated or even solar-powered signage comes into its own, grabbing the attention and projecting warmth all year round and in any conditions, just when and where you need it.