Snow Hill Hoarding – a new start
Berkeley Homes is one of the most respected, innovative and prestigious housebuilders in the UK. Under the St Joseph brand, they are moving beyond London and the South East for the first time and targeting the UK’s second city, Birmingham. We are proud to be going on that journey with them.
With Berkeley/St Joseph innovating as usual, one of the challenges with this major project at Snow Hill in Birmingham, was to work with a new, environmental hoarding system, Hoard-It (https://www.hoard-it.co.uk ), rather than the traditional, flat run of plywood panels.
Naturally, the hoarding graphics and site branding still needed to be dazzling and distinctive, in true Berkeley style – in fact, the whole hoarding run is illuminated along the line of the headers. And to heighten the effect, the series of cut, push-through letters highlighting the Snow Hill branding are also lit.
To add to the challenge, we had to complete all the signage and hoarding whilst working with the additional constraints of a tricky and full-flowing one-way system. We had to get the installation neatly completed, working with a new hoarding system and making sure we didn’t disrupt traffic. All whilst keeping our fitting crews, Berkeley staff and members of the public safe at all times.
‘Snow’ in Birmingham in April? Thanks to City and County Graphics – not a problem!