Berkeley Homes – Southall Waterside
Southall, vibrant and an easy commute to central London is very much up and coming. The area between river and railway line is prime real estate to create a new community. Berkeley Homes are definitely making their mark on this part of the world, jostling with other housebuilders but making sure they stand out with this monumental regeneration project.
We love working with Berkeley Homes (and across their family of ‘Saints’) – they demand competitiveness, very high quality, innovation, speed of response and the highest standards of construction and health and safety. They keep us on our toes and we love rising to their challenge.
Our brief at Southall Waterside was to create bold, branded signage that could be seen from the busy, mainline railway in and out of Paddington Station – no problem! Taking the watery theme from their creative agency, not only did we build and install nine adjacent signs at 10m x 1.5m to sit 3m off the ground, we also lit them up for extra impact!
For Berkeley’s potential customers, it certainly grabbed the attention on the commute in and out of London.
Recently, we also completed a series of stylish and stand-out vinyl ‘swooshes’ along the side of the new Berkeley Construction Academy. The state of the art, purpose-built building, in partnership with West London College, is a much-needed initiative with the aim of tackling the UK’s building skills crisis and stopping the exodus of talent from the industry.
City and County Graphics were understandably proud to have been involved to put the final, dazzling touches to the building.